Affiliate Disclosure

Last updated: May 2026

How We Fund This Website

Hbsgroupsouthern is a free resource for UK casino players. To keep the site running and the research teams paid, we participate in affiliate marketing programmes. When you click certain links on this site and subsequently register or deposit at a casino, we may receive a commission from that operator.

This commission comes at no cost to you. It does not affect the welcome bonuses you receive, the terms of your account, or any other aspect of your player experience. Casinos pay us separately from any player-facing costs.

How Affiliate Relationships Affect Our Reviews

They do not — and here is why we can say that with confidence. Our rating methodology is fixed and publicly documented on our How We Rate page. Every casino is assessed against identical criteria: withdrawal speed, UKGC licence standing, bonus fairness, customer support quality, and payment method variety.

We do not accept payment for positive reviews, guaranteed rankings, or editorial coverage. Operators cannot purchase a higher star rating. If a casino performs poorly in our tests, that result stands regardless of any commercial relationship.

Which Links Are Affiliate Links?

Casino operator links — particularly "Visit Casino" and "Claim Bonus" buttons — are typically affiliate links. These are clearly presented as calls-to-action and direct you to the operator's website.

Links to regulatory bodies (UKGC), responsible gambling organisations (BeGambleAware, GamCare), and payment networks are never affiliate links. We link to these resources solely for player benefit.

Regulatory Compliance

All affiliate activity undertaken by Hbsgroupsouthern complies with the UK Advertising Standards Authority (ASA) and the UK Gambling Commission's Licence Conditions and Codes of Practice (LCCP). We do not market gambling products to individuals under the age of 18.

Questions?

If you have questions about our affiliate relationships or believe a review has been improperly influenced, please contact us. We take editorial integrity seriously and will investigate any credible concern.